Ah, how nice is it for Apple to bring back quasi-online iPhone purchasing option. When the jesusphone 3G launched, the option disappeared, forcing you to head down to your local Apple or AT&T store only to be at the mercy of their limited supply. Apple spun it saying that it was for your benefit, but here we are, praising the reborn online purchasing option. Bad news? Your iPhone gets shipped to an Apple store for the Geniuses to activate and you to pick up. I know, I know, but at least if your local store never seems to have the phone in stock, you can order it directly from the source.