Last year, media search platform Pixsy was in the news for forming a strategic partnership with Veoh, which would let the company play Pixsy videos directly in the page with the help of Pixsy’s new embed feature. Realizing the value of that, Pixsy will unveil a new service called Video Search Playback, that will open its embed feature to any company that asks for permission to use it.

By sending an email to Pixsy asking to use its embed feature, website publishers can embed Pixsy videos into their sites, opening them up to the millions of videos currently offered by the site. So far, Pixsy has approved a handful of publishers to participate in the service, but once it goes live on Thursday, anyone can email Pixsy for inclusion.