Free Discovery sampler with your purchase of one (1) Sony Blu-Ray player

While I applaud the bundling of what appears to be a couple gorgeous nature shows with Sony’s Blu-Players, I ask: why didn’t they go the whole hog? Planet Earth box set, baby. Sure, you lose $50 or so off every sale, but that show is hot, hot, hot. Or, failing that, why not a free Blu-Ray disc of the buyer’s choice?

I mean, don’t get me wrong, a sampler DVD is nice (I guess) but it’s pretty plain that you’re trying to boost these two shows, not just rewarding the consumers for choosing your brand. Am I being too cynical here?