I want one. We just found out about this thing a couple hours ago, and now the official Photokina release is leaked. A commenter at the source says the camera will cost €20,000, or about $30,000. Significantly lower than I thought, and definitely competitive with other Pro setups like Leaf and Hasselblad.
The interface on the LCD (4 corner buttons, like Simon) looks weird, but I’m thinking it’ll be okay if you’re setting up stuff in a studio and don’t need instant access to all functions as you might on a 1D or whatnot. There are a ton of lenses being released as well, but the info’s not quite there yet.