Who cares if the first Memorex Blu-ray player lacks the latest key feature? The MVBD-2510 might not be a Profile 2.0 player, and therefore not able to do BD-Live, but the MSRP is $269. At that price, can’t you see retailers slapping a sale sticker on it and selling it for even less on Black Friday or closer to Christmas? Besides, it still has all the standard Blu-ray goodies like HDMI, BonusView, and analog 5.1 for Dolby TrueHD, Dolby Digital Plus, and DTS-HD to keep you entertained until the new, BD-Live players drop in price.