For the first time ever, Pioneer is going to start selling LCD TVs here in the States starting next year. This cames after years of battling the endless plasma verse LCD war. The two sets, already on sale in Europe, are a 37- and 32-inch with the LCD panels coming from Sharp. I wouldn’t expect anything groundbreaking from the LCDs as Pioneer still probably wants to keep the focus on the companies awesome plasma options, and are simply selling these as additional options. Plasmas do give the best picture experience from a flat-panel possible thanks to the deep blacks and white whites, but sometimes because of lighting issues or customer ignorance, LCDs are preferred.