DivX will make its way into more Blu-ray players thanks to the certification of the popular Broadcom BCM7440 chip. This single chip will facilitate DivX playback on a disc or stored on a flash drive. By taking the decoding off the software suite, and placing the task on the chip, it will allow for a significant performance upgrade and smoother playback. Curious to know if your next Blu-ray player has the chip? Look for the DivX Certified logo on the front bezel.