Deal's off: Electronic Arts no longer pursuing Take Two

not2ea

Electronic Arts has “moved on,” and is no longer interested in buying Take Two Interactive, the publisher of, among of games, Grand Theft Auto IV. EA made it official sometime Sunday evening, ending the months-long back-and-forth between the two companies.

Ask any gamer, and they’d tell you Electronic Arts was simply looking to buy the Grand Theft Auto brand, which, at least in the U.S., is good as gold right now. And since the holiday shopping season is rapidly approaching, EA didn’t feel there was enough time to cross all the Ts and dot all the Is—you know, business stuff—in time to get some of the holiday GTA money. So they balked.

There are other, larger business-y concerns going on here, but I’m gonna guess that none of you care too much about that.

Besides, isn’t it an unofficial rule of the Internet that you must hate everything EA does and produces?