In fact, they’ll even create a viral campaign based on a square-jawed man who can’t seem to remember where and who he is. I’m not quite sure what this has to do with a high-end phone that will probably spell the end of Sony Ericsson as a respected manufacturer of mid-range smartphones, but who are we to judge the instincts of highly paid marketing professionals tasked with convincing a jaded public that the X1 is still relevant.

via Pocket-lint via Eng