Shure releasing new, low priced earphones

Tuesday, September 9th, 2008

Matt is currently working as a writer for TechCrunch. Matt Burns is a family man first and attempts to be a writer second. Born and raised in the heart of the automotive world, only cars eclipse his love of gadgets. He previously wrote for Engadget and EngadgetHD before moving into the party house that is TechCrunch. He learned the retail... → Learn More

Currently, the lowest priced Shure earphones here in the States are the SE110 at a modest $119, but that might change. Shure is releasing the E2c plugs over in Japan for 8000 yen, working out to be an even more modest $75 USD. I’m not a Shure aficionado but I do understand retail price points, and having a Shure-branded unit to compete with high-end Sony and JVC models does have a nice ring to it. As for the specs, the earphones play at 22 Hz to 17.5kHz with an impedance at 12 Ω.

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