Helio is back and powered by Virgin Mobile

Matt Burns

Matt is a Senior Editor at TechCrunch. Matt Burns is a family man first and attempts to be a writer second. Born and raised in the heart of the automotive world, only cars eclipse his love of gadgets. He previously wrote for Engadget and EngadgetHD before moving into the party house that is TechCrunch. He learned the retail side of... → Learn More

Tuesday, September 9th, 2008

Helio always had pimp-ass mobile phones and it was kind of sad watching them slowly die, still clenching some of the best handsets in the States. Virgin Mobile picked up the struggling service provider a few months ago and today, launched the new brand.

Today, Virgin Mobile USA unveiled its new branding message to highlight the acquisition: “Helio By Virgin Mobile: Plan To Have It All.”

Right out of the gate, Helio by Virgin Mobile (got to use the right name) is launching a new phone dubbed the Shuttle. It’s just to bad that the press release didn’t announce any more info ’bout the handset including price or manufacturer. Also, the $80 A La Carte plan is bumping up from 1500 minutes to unlimited which is available to both current and future subscribers. Hopefully more good is to come from the Virgin acquisition.

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