Ashton Kutcher stopped by TC50 to represent and show off blahgirls.com. The Blah Girls are an animated clique of girls that comment on entertainment and celebrity gossip. Landing somewhere between South Park and the Powerpuff Girls, the humor is delivered in the form of a blog and a video that is updated twice weekly.
Interactivity is seen to be a big part of the site, but still has a way to go. For example, users can type in a question that the Blah Girls supposedly answer, but the response is pretty pat and standard. About as trustworthy as a Magic 8 Ball. Still, with enough fodder and the right software, the Blah Girls could create the illusion of individually answering those (hopefully not too) burning questions that teenagers need to ask.
Revenue is generated not only by traditional advertising, but also by product placement. As you can see from the screenshot, it’s pretty subtle and hard to tell that you’re looking at an ad at all. Well, maybe their ad integration needs a little work too, but one thing for sure is we’ll be seeing a lot more of this type of advertising as this model gains steam.