DVDO has been around a while, pimping AV scalers to the affulent around us. Previously, those scalers, or upconverters, used third-party processing to accieve the amazingly, upgraded picture. Those models cost up to $3,499 though. So when the $799 Edge dropped last week, the first thing that came to mind is what the hell did they exclude. It turns out that besides component and RS-232 outputs, not much was left out thanks to an in-house made processor. What used to cost a great deal of money per chip tp buy, can now be made by the company at low cost. The booth guys said that the processing is the same and we shouldn’t notice any difference at. The Edge is aiming at the Best Buy / Circuit City crowd and the company is even hoping to drop the price if the accountants allow later on.