Tokyo-based design company Mondo Design [JP] is approaching the concept of recycling from a fresh, new angle. They produce business bags and other items with a quite unique material: used tires.

The products are marketed under a special brand Mondo Design named Seal [JP], which is aimed at male customers in their 30s. Some of the bags still have the brand names, serial numbers and other information from the source material on it.

The company is offering the products with uniqueness, water resistance and durability as the main selling points. Buyers in Japan can get the “green” bags directly from Mondo Design’s homepage. The shoulder bag, for example (top left in the picture above), costs $230 and boasts a CO2 saving effect of 1,350g.