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  • KDDI's cell phone prototypes look great on the web but rather dull in reality

    Serkan Toto

    Dr. Serkan Toto is an independent consultant and advisor focusing on Japan’s web, mobile and social gaming industries. Based in Tokyo, he works together with financial institutions and startups worldwide. Serkan has been the Japan contributor for TechCrunch.com since 2008. He is sept-lingual, holds an MBA and is a PhD in economics. → Learn More

    Monday, September 1st, 2008

    KDDI, Japan’s second biggest mobile phone carrier, showcased a number of cell phone prototypes in their five-floor Design Studio [JP] in central Tokyo. The phones were designed by award-winning design wunderkind Hideo Kanbara [JP].

    I went to the so-called Ply Exhibition [JP] (which ended yesterday), made some pictures but actually left mildly disappointed. The phones (featuring built-in projectors, game controllers and tissue dispensers) look quite cool on the web (click on “Exhibition” on this Flash site [JP]) but look rather unspectacular in reality. And of course, these are just concepts and not actual pieces of hardware.

    Have a look at the concept pictures and compare them with the “live” pictures I made below.

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