Is Playfish the 'million dollar a month' facebook developer?

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Recently the Facebook watching blog AllFacebook claimed:

There’s a pretty well known secret among top Facebook application developers: one developer is generating over $1 million a month. Who is that developer exactly? Well, most people won’t talk about it and after some prodding around we’ve narrowed down the suspects. We aren’t going to post them though because ultimately it doesn’t matter who the individual is.

TechCrunch speculated that potentially this might apply to Offerpal Media, a lead generation network for Facebook apps that gives users a way to earn virtual currency by looking at an ad and completing an action (such as filling out a registration form) with average CPMs of $75 and some as high as $200. That means that a publisher which ties its virtual currency to Offerpal could potentially earn up to $1 million a month with a single app. So far 80 percent of the top 25 apps on Facebook are using Offerpal.

One of them is Friends For Sale! which lets you “buy and sell your friends as pets” and includes a virtual gift shop as well. Another contender for the million-dollar app is Mob Wars (2.5 million active monthly users) as VentureBeat explains.

But now there are whispers that it might be yet another application developer.

Gaming publisher Playfish has the impressive Facebook games: Who Has The Biggest Brain?, Word Challenge, and Bowling Buddies.

The London-based startup (which has studios in Norway and Beijing) is funded by $3 million in angel financing with a $1 million bridge from Accel. They have given their games a look and feel similar to the Wii games, especially Bowling Buddies. Playfish currently claims about 6 million monthly users across its games, playing an average of 30 minutes a session, which have gone highly viral. Playfish games now regularly feature in the top ten gaming apps on Facebook, totaling around 1 million daily active users. The others are are SGN, Zynga, and Serious Business.

Playfish is monetising gamers at different points. People who play the basic game see video advertising, while others can pay for upgrades and premium games. Recently they released a $10 paid upgrade for “Who has the Biggest Brain?” (which has also been translated into six languages).

I put it to co-founder Kristian Segerstrale that Playfish might be the “million dollar a month” Facebook application developer.

He said: “We don’t really comment on our revenue numbers… I’m happy with how we’re doing. But more importantly I think our experience so far shows a lot of promise in how we can reach a completely new audience for games and let people play together in ways they’ve never played before. Monetization is in its infancy but we’re all learning and I think you’ll see a lot of innovation and experimentation in this area moving forward. Social gaming is a very hyped area currently and there will be challenges ahead for sure, but I think the fundamentally new gaming behaviours we’re creating today will make a profound impact on the $50Bn games industry over time. And it’s that more than today’s numbers is what makes me excited about it all.”

  • http://www.cision.net/archives/1009 Cision.net Blogs » Blog Archive » Technology & Media Links 01/09/08

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    […] ここ数年で、ビデオ・ゲームはSNSから携帯電話まで、ありとあらゆるコンピューティング・プラットフォームに進出している。 多くのベンチャーキャピタルもゲーム企業をポートフォリオに加えている。ロンドンのPlayfishは、Accel PartnersとIndex VenturesがリードするシリーズBのラウンドで$17M(1700万ドル)を調達することに成功した。これに伴って、Accel PartnersのKevin ComolliとIndex VenturesのBen Holmesが取締役に就任する。Playfishでは、この資金を利用して、既存の4カ所のオフィスにさらに人員を採用し、また新たなプラットフォームに向けて拡張を行うとしている。当初の$3M(300万ドル)のシード資金と その後の$1M(100万ドル)のつなぎ融資と今回のラウンドを合わせて、Playfishは $20M(2千万ドル)以上の資金を集めたソーシャル・ゲームのスタートアップとして3番目となった。(他の2つだが、Zyngaが$39M(3900万ドル)、SGNが$20M(2千万ドル)を集めている)。Playfishがこれらのライバルといちばん異なるところは、非常に洗練されたゲーム開発能力を社内に備えているところだろう。私はPlayfishをソーシャル・ゲームWiiと呼びたい。では、ソーシャル・ゲームのどこがそんなにホットなのか? 現在のような不透明な経済状況下で、ソーシャル・ゲームはさまざまなプラットフォームで着実にユーザーを集め、収入を得られることが実証されつつある。またソーシャル・ゲームは最近FacebookのようなSNS中で、特に競争の激しい分野になってきた。Playfishだけでも月間1千万ユーザーを集めている。(毎日約150万ユーザー)。またローンチ以来1年経たないうちに、月間20億分のプレイ時間を記録している。これらのユーザーは、アプリケーション中の広告、バーチャルグッズの購入、あるいは利用料金の支払いなどさまざまな形で収益化の対象となる。[アップデート: TechCrunch UKは先月にもPlayfishがFacebookで月間$1M(100万ドル)の売り上げを記録したアプリになったのではないかと推測している。]CEOのKristian Segerstraleは、売り上げデータについてはコメントを控えているものの、一般ユーザー向けカジュアル・ゲームは「ビデオゲームのフロンティア」だとして、大きな成長の機会が待っていることを強調している。彼は「従来のコンピュータ・ゲームとは異なり、われわれのサイトの利用者は、現実世界でトランプやチェスをしたり、ボーリングに行ったりする相手とゲームを楽しんでいる」と説明している。.CrunchBase InformationPlayfishInformation provided by CrunchBase[原文へ](翻訳:Namekawa, U) […]

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