Google Launches Video For Businesses

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J. Michael Arrington (born March 13, 1970 in Huntington Beach, California) is a serial entrepreneur and the founder of TechCrunch, a blog covering startups and technology news. Arrington attended Claremont McKenna College (BA Economics, 1992) and Stanford Law School (JD, 1995) and practiced as a corporate and securities lawyer at two law firms: O’Melveny & Myers and Wilson Sonsini Goodrich... → Learn More

Monday, September 1st, 2008

This certainly won’t be the most interesting product launch of the day for Google, but it’s worth noting anyway. This morning Google is launching Google Video for business, a customized video platform aimed at businesses for internal use. Think training vides, HR videos, etc. (anything that isn’t outside facing). The product is included in Google Apps Premier Edition for free, with 3 GB of storage per user account.

This is a “Zero billion dollar market today” Director of Product Management Matthew Glotzbach said in a briefing about the product. The reason there’s no market, though, is that it’s a huge pain to build a video infrastructure for internal use. Google Video for business aims to make that trivially easy.

Videos basically have the same features and limitations as YouTube, including upload size and file type limits. Videos have access control, even if they are embedded outside of the intranet or Google Apps, and can be tagged and commented on just like YouTube.

An overview video of the product is below:

http://video.google.com/a/altostrat.com/swf/64f1ef606db5fcd4

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