Hitachi fridge emits Vitamin C to keep frozen food fresh

Serkan Toto

Dr. Serkan Toto is an independent consultant and advisor focusing on Japan’s web, mobile and social gaming industries. Based in Tokyo, he works together with financial institutions and startups worldwide. Serkan has been the Japan contributor for TechCrunch.com since 2008. He is sept-lingual, holds an MBA and is a PhD in economics. → Learn More

Friday, August 29th, 2008

Hitachi announced in Japan [JP] they will start selling the R-Y6000, a new refrigerator capable of emitting Vitamin C to keep stored food fresh, on September 24. The fridge is Nippon-only at this point.

Hitachi sells a number of fridges on the Japanese market that lower the oxygen density via an integrated pump. But the R-Y6000 additionally is eqipped with a Vitamin C emission system that slows down the loss of nutrients in vegetables and of DHA in fish. Hitachi also promises that meat will keep its color longer. The company also integrated a sterilization filter into the fridge to prevent mold.

Hitachi’s 6-door fridge has a volume of 602 liters and will cost $3,100. 3,000 units will be produced monthly.

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