AMD talks up DirectX 10.1 gains and features

Devin Coldewey

Devin Coldewey is a Seattle-based writer and photographer. He has written for the TechCrunch network since 2007. Some posts he’d like you to read: The Dangers of Externalizing Knowledge | Generation i | Surveillant Society | Choose Two | Frame Wars | The User’s Manifesto | Our Great Sin His personal website is coldewey.cc. → Learn More

Monday, August 25th, 2008

AMD is, I think, releasing press releases just for giggles. This one is pretty insubstantial, but it linked the neat demo video above so it’s worth mentioning. Essentially, AMD is attempting to extend its current (and possibly short-lived) dominance by emphasizing how well the conquering 4800 series works with DirectX 10.1. I have to say, the lighting tools shown in the extremely long ping pong ball demo above are pretty nice — the occlusion is subtle and the global lighting is effective. I dare say my next video card purchase will be a Radeon.

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