Duracell: The first name in preventing kid rape

John Biggs

Biggs is the East Coast Editor of TechCrunch. Biggs has written for the New York Times, InSync, USA Weekend, Popular Mechanics, Popular Science, Money and a number of other outlets on technology and wristwatches. He is the former editor-in-chief of Gizmodo.com and lives in Bay Ridge, Brooklyn. You can Tweet him here and G+ him here. Email him directly at... → Learn More

Friday, August 22nd, 2008

MSNBC discovered this odd commercial made by Duracell and Brickhouse Security, a New York-based security gadget company. While I’m totally down with keeping kids out of creepy white vans, I love the incongruity between the voice-over, the scene, and the suggestion that without Duracell, your kid is going to end up in some madman’s septic system.

via Consumerist

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