How do you spread adoption of your startup’s technology if it is still in private alpha? Release an API! That is what 12seconds.tv is doing today. As I noted when it launched, 12seconds.tv is like Twitter for video. It gives you 12 seconds to broadcast a video message. Now the startup is offering an API for developers who want to include the feature into the own apps. In this way, it hopes to become a standard video status platform for the Twitter set. (Its ambitions overlap somewhat with Seesmic’s).
Already, it’s found some takers. Other startups including micro-review site Blippr (I call it the Twitter for reviews), Phreadz (another video micro-blogging service), and TweetDeck (an AIR client Twitter client). Below are screen shots for the Blippr and TweetDeck integration.
And for those of you who just want to try out the regular 12Seconds.tv as consumers, here’s another 500 invites.