Google Tops Website Customer Satisfaction Index

The University of Michigan’s quarterly customer satisfaction index came out today, and in the Website category Google came out on top with a score of 86 out of 100 (up 10 percent from last year). Yahoo slipped 3 percent to a score of 77. MSN’s score was flat at 75, and tied with NYTimes.com and ABCNews.com. AOL came in at 69, and that is 3 percent better than last year.

Here are some select scores, with the comparable 2007 numbers in parentheses:

American Customer Satisfaction Index Scores (2nd Quarter, 2008)

Google:                86 (78)
Yahoo:                 77 (79)
MSNBC.com:        76 (74)
ABCNews.com:     75 (74)
MSN:                   75 (75)
NYTimes.com:      75 (73)
Ask:                    74 (75
CNN.com:            73 (73)
USAToday.com:    73 (72)
AOL:                   69 (67)

The only surprise here is Google’s massive jump. Is it really doing that much of a better job than last year, or is it just that its halo effect keeps growing?

(Photo by Bing Ramos).