Sega Toys sells ultra-cute and girls-only portable music player

Serkan Toto

Dr. Serkan Toto is an independent consultant and advisor focusing on Japan’s web, mobile and social gaming industries. Based in Tokyo, he works together with financial institutions and startups worldwide. Serkan has been the Japan contributor for TechCrunch.com since 2008. He is sept-lingual, holds an MBA and is a PhD in economics. → Learn More

Wednesday, August 13th, 2008

Sega Toys has started selling Soundcarrier Party on the Japanese market, a portable music player “for females only”, as the company says in the official press release [JP, PDF]. It’s available in white and, of course, pink. No word on a possible US-release yet but in Japan, the player costs just under $100.

The Soundcarrier Party (what a name), which also features a small speaker, is marketed as a must-have accessory specifically for girls aged 8 and older. Buyers can easily attach the player to belts or bags and can display scrollable, self-written messages on its screen.

If you feel it’s time to check your make-up, turn the device and use the mirror attached to its back. Sega Toys also managed to squeeze a tiny accessory case into the device. Girls can also play mini games with the player or get their fortune told.

The Soundcarrier Party can hold music for 120 minutes with its internal memory and also features an SD memory card slot. The player itself is powered by a single AAA battery, while the speaker needs 3 AA batteries.

Sega Toys is planning to sell 80,000 units yearly. Official tagline: “Use it with your friends! It’s cool! Only we can use it! It’s fun and practical!”

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