Will.I.am is now RIM.I.am

Thursday, August 7th, 2008

Biggs is the editor of TechCrunch Gadgets. Biggs has written for the New York Times, InSync, USA Weekend, Popular Mechanics, Popular Science, Money and a number of other outlets on technology and wristwatches. He is the former editor-in-chief of Gizmodo.com and lives in Bay Ridge, Brooklyn. You can Tweet him here and G+ him here. Email him directly at john@techcrunch.com. → Learn More

I’m totally down with product placement on TV and, in this case, videos – it’s a great way to advertise without taking anything away from the entertainment except for a brief twinge when our highly developed marketing detectors go off – so I’m actually please with the prominent BlackBerry placement in Will.I.am’s latest video. Hell, I probably wouldn’t have seen it if it hadn’t been indirectly related to gadgetry.

Giz is saying they did it because we’re all such bastard pirates but I think that this is a matter of labels saying “We can get away with it now” rather than “The executives at Interscope are now wearing pickle barrels because they’re so poor so we need more money.” What think you?

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