Will.I.am is now RIM.I.am

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I’m totally down with product placement on TV and, in this case, videos – it’s a great way to advertise without taking anything away from the entertainment except for a brief twinge when our highly developed marketing detectors go off – so I’m actually please with the prominent BlackBerry placement in Will.I.am’s latest video. Hell, I probably wouldn’t have seen it if it hadn’t been indirectly related to gadgetry.

Giz is saying they did it because we’re all such bastard pirates but I think that this is a matter of labels saying “We can get away with it now” rather than “The executives at Interscope are now wearing pickle barrels because they’re so poor so we need more money.” What think you?

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