Glasses Direct gets a new CEO – but will it help?

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Following his announcement in March that he was moving on to become executive chairman and thus search for a new CEO, Glasses Direct founder Jamie Murrey Wells has found one. The new guy is outgoing Advertising.com UK MD Kevin Cornils.

Glasses Direct is about to embark on some more marketing and a site relaunch but will it be enough to stop the copy-cat services which abound out there, most of which aim at the cheapest end of the market? There is Designerglasses.co.uk, Shadestation.co.uk and Iris-spectacles.co.uk, to name just a few. It seems unusual that Murray Wells, who is only in his early 20s, is stepping aside at this point, but [ok, cheap shot warning] perhaps his social life is fairly hectic these days.

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