ESPN and Qualcomm’s mobile TV unit MediaFLO USA have agreed to bring a series of live NASCAR events to a mobile phone near you. From August 5th to the 31th, subscribers to AT&T’s Mobile TV with FLO service and Verizon Wireless’s V CAST Mobile TV service will be able to catch live NASCAR coverage on ESPN’s mobile channel.
Live races include the NASCAR Nationwide Series and six Sprint Cup Series races including the Centurion Boats at the Glen on Aug. 10, the 3M Performance 400 on Aug. 17, the Sharpie 500 on Aug. 23 and the Pepsi 500 on Aug. 31.
Jonathan Barzilay, senior vice president of programming and advertising at MediaFLO, said:
“Together with ESPN, we are thrilled to give NASCAR fans the chance to watch all the excitement of the racetrack live on their mobile phones. NASCAR fans won’t miss a lap of the action.”
Currently only AT&T and Verizon Wireless offer MediaFLO USA mobile TV services in the U.S.