Obama Campaign Launches Document Archive On Scribd

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Divide and Conquer

Barack Obama’s campaign has posted a blog post announcing the launch of its official account on Scribd, the online document repository. The page, which can be accessed at http://scribd.com/barackobama, will serve as a resource for documents related to Obama’s policy, along with official statements.

Y Combinator-funded Scribd is a “YouTube for documents” that allows users to upload an array of filetypes that are converted to a Flash format viewable on most computers. The document viewer, called iPaper, can also be embedded in web pages. Since its launch in 2007, Scribd has seen explosive growth, and now claims to see nearly 20 million monthly unique visitors.

Scribd’s inclusion in the Obama campaign isn’t surprising given the candidate’s adoption of web-centric services like Twitter (his official account has over 52,000 followers). In contrast, opposing candidate John McCain has admitted to not being particularity tech savvy, though as we noted in our endorsements for the candidates, his policies will matter far more than what web 2.0 services he’s fond of.

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