viral marketing
instinct

Samsung Instinct promo campaign on Youtube (this is what I call viral marketing)

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Sprint recently launched a clever promotion campaign for their Instinct, calling for users to somehow place the cell phone in home videos and then post them on YouTube (official tagline: “Sell out your family, turn little Suzy into gas money”). First prize: $10,000.

I think this video above is quite a good start, probably because it somehow reminded me of Prodigy’s Smack my bitch up-video. And it’s interactive, meaning you have to click on the annotations to get directed to another YouTube video until the story is brought to an end.

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