Samsung Instinct promo campaign on Youtube (this is what I call viral marketing)

Friday, August 1st, 2008

Dr. Serkan Toto currently works as the first and only Asia-based writer for the TechCrunch network, mainly covering Japan-related technology and web companies for TechCrunch, CrunchGear and MobileCrunch. Serkan also works full-time as an independent web and mobile industry consultant with a focus on the Japanese market. He is sept-lingual, holds an MBA and is a PhD in economics. Serkan... → Learn More


Sprint recently launched a clever promotion campaign for their Instinct, calling for users to somehow place the cell phone in home videos and then post them on YouTube (official tagline: “Sell out your family, turn little Suzy into gas money”). First prize: $10,000.

I think this video above is quite a good start, probably because it somehow reminded me of Prodigy’s Smack my bitch up-video. And it’s interactive, meaning you have to click on the annotations to get directed to another YouTube video until the story is brought to an end.

Sponsored Ads

blog comments powered by Disqus

Sponsored Ads

Sponsored Ads