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  • Sega Toys/Hasbro won't give us their music robot A.M.P. anytime soon, it seems

    Serkan Toto

    Dr. Serkan Toto is an independent consultant and advisor focusing on Japan’s web, mobile and social gaming industries. Based in Tokyo, he works together with financial institutions and startups worldwide. Serkan has been the Japan contributor for TechCrunch.com since 2008. He is sept-lingual, holds an MBA and is a PhD in economics. → Learn More

    Wednesday, July 30th, 2008

    Sega Toys in Japan seems to have postponed the release of the “Automated Music Personality” robot A.M.P. for an unknown time period. Apparently, potential buyers in the US, where Hasbro will be responsible for marketing the robot, are affected as well.

    The A.M.P. was originally slated for release in October in the US and one month later in Japan. Japanese buyers will not be able to pre-order the robot from August 1st, as promised by Sega Toys in June.

    There is currently no information available regarding the reasons for the delay. As of now, the news is neither mentioned on Hasbro’s dedicated product page nor on Sega Toys Japanese web site so we have to wait for official confirmation.

    Via IT Media [JP]

    [Update]

    Sega Toys officially confirms the delay for both Japan and the US on their web site [JP, PDF].

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