The NFL will broadcast games online this fall, bucking its previous “the Internet is evil, sue, sue, sue!” methodology.
The NFL’s broadcast partner, NBC, will stream select games this season, streams that appear to be the real deal. That is, NBC will stream the very same TV feed that you’re used to watching, complete with John Madden’s insightful commentary. Boom, squiggly line, etc.
The new site will also try to get regular TV viewers in on the action by hosting exclusive content along the lines of, “Go to [Web site] to watch an exclusive interview with some guy tangentially related to the on-the-field action.”
Good for the NFL. Let that be a lesson to, say, the Barclays Premier League, which takes down YouTube clips at the drop of a hat.