All people having problems with their body odor when wearing suits during these hot summer days should come to Japan and visit the Aoki stores. Aoki is a well-known menswear retailer in this country and a supporter of Cool-Biz, a program initiated by the Japanese government to combat global warming.
The aim of the program is to politically encourage white-collar workers in Japan to dress as lightly as possible during the summer in order to cut costs and emissions stemming from air-conditioning in buildings, trains ans buses. The idea was later adopted by South Korea and the UK.
Aoki has been offering a full range of extra-light and moisture-absorbing apparel since the beginning of the environment campaign in 2005. This summer however, they started to sell clothes satisfying men who don’t stop sweating or stinking even with cool-biz compatible menswear (me, for example).
Next to cooling you down, the so-called Farago Aircool suit [JP] ($370) emits deodorant and has an antibacterial effect as well. To make things perfect, Aoki also offers deodorant T-shirts ($13), deodorant polo shirts ($37) and – most importantly – deodorant socks [JP, PDF] for $7.80 .
The company developed the clothes in cooperation with Shinshu University.
Via Mainichi Shimbun [JP]
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