Moot – WiFi-based mobile social networking

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Google's new head of PR is former Newsnight editor is a brand new mobile social service for Windows Mobile 6.0 mobiles and XP/Vista PCs. You can share content (text, video, pictres) with the network closest to you. Launching out of Oslo, Norway, it has financial backing from TeleVenture and has a five person team.

Essentially what they do is connect people within the same wifi-network. Unlike Plazes, which is more about geotagging your location, people entering the same WiFi zone are displayed on your screen. However, Moot says they are building geotagging into their strategy.

Why only Windows mobile? And Why not the iPhone? Co-founder André Mlonyeni of Ground Conrol Labs tells me that “The reason for only supporting windows mobile is partly due to technological issues and partly due to resources. Supporting a variety of mobile platforms would demand a lot of resources just in porting the application. Also the typical mobile platform is not yet powerful enough to run our application the way we want.” However, they have plans for an iPhone version.

I should hope so.

Most Windows smartphone users are not mobile social networkers. They are businessmen who probably wouldn’t share a conversation, let alone a mobile video over an ad-hoc WiFi-based social network. That said, it will be interesting to see if Moot gets any traction, perhaps amongst Geeks who want to run a quick social network over WiFi at a conference.

  • rob knight

    Intresting new socnet. But like you say running it on windows mobile devices is just plain crazy, as for the claim that other devices arnt powerful enough to run their application, well a) build a version for the most popular handsets, cut it down IF u have too and b) bleurgh…not powerful enough,what the s60 3rd edition? Hmmm somehow me not think so.

  • Scott Jones

    Windows mobile only? Odd, very odd.

  • Moot: Location-Based Social Network Opts For WiFi Positioning Over GPS | GPS Obsessed

    […] for other platforms will be key to Moot gaining any kind of traction.  As Techcrunch UK points out, owners of mobile phone’s running Windows Mobile 6.0 tend to rely on their phone’s for […]

  • Evert Bopp

    Another one that gets it wrong.
    the only way that this will really work is by creating a device independent service that wil work within a browser.
    Create a encrypted login and store all info server-side. Filter displayed content (other users etc.) by MAC address of the wifi router/access point/whatever and you won’t limit your user base by device.
    It’s that simple really…

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