Digital signage system emits aromas to attract customers

Serkan Toto

Dr. Serkan Toto is an independent consultant and advisor focusing on Japan’s web, mobile and social gaming industries. Based in Tokyo, he works together with financial institutions and startups worldwide. Serkan has been the Japan contributor for TechCrunch.com since 2008. He is sept-lingual, holds an MBA and is a PhD in economics. → Learn More

Monday, July 28th, 2008

Japanese Tech powerhouses NTT Communications and Recruit developed a digital signage system capable of simultaneously emitting scents and showing compatible commercials. A prototype is currently being tested in an underground shopping mall in Tokyo.

The idea is to get passery-by to walk into a cafe or buy a certain product by not only showing them video ads but also by by appealing to one’s sense of smell.

Once you are hooked, you can grab a discount coupon from a box located just below the 42-inch LCD display and redeem it in all stores and eateries participating in the test run.

Via TechOn

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