Someone took the time to throw together a render of a portable hard drive for girls, the Costume. Overtly targeting girls with technology can be dangerous proposition; dipping a phone in pink and calling it “for girls, now!” usually has less than a snowball’s chance in hell of getting anywhere, but Costume seems to have been designed with care.

It’s supposed to match all the doodads in your purse, like makeup and mace and so on.

You do have to question the sense of dragging around a 2.5-inch hard drive in your purse, though. Why not put whatever file your sneaker netting on your iPod, or on a much smaller thumb drive?