Kontagent Offers Deep Analytics For Facebook Applications

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Kontagent is an application that integrates tightly with platforms such as Facebook to offer widget and application developers a high level of analytics data. Current analytics packages for social network applications or widgets offer nothing more than pageview stats or simple user numbers (such as what Facebook publishes itself) while Kontagent is able to bury itself deeply into the platform and extract detailed user and conversion data. Kontagent, which is currently in private beta, has been in development for over 12 months now and is currently being used by a small number of high profile companies in tracking their application usage and adoption on Facebook.

We tried out Kontagent and looked at all the data it was collecting, and were impressived with the results. You can narrow down visitor information based on geographic location, age groups, sex and many other variables. All of that data is being taken out of the Facebook platform and fed into the analytics engine. The larger widget companies such as Slide and RockYou have similar deep analytics at their disposal, but Kontagent is about even up the playing field by allowing the smaller developers to get access to similar technologies. One of the most interesting statistics is virality, which tracks the number of average users each new user invites and over what period of time.

From an integration perspective, there are both client and server components that must be tied together. On the backend, Kontagent provides an API (and a library in PHP) that is used to send data back to its servers. On the frontend a Javascript include is used to send client data back. Integration is a bit more complex than a standard analytics engine, but if offers much richer and more interesting data. For an average developer, integration should take an hour or two, and shouldn’t require long-term maintenance within the application itself.

Kontagent was founded by Albert Lai, who previously was the founder of BubbleShare and Jeff Tseng. They have raised a small round of funding from valley-based sources and their team is split between San Francisco and Toronto, Canada. Their intention with the product is to make it available for free to low-end developers, while charging a fee for commercial applications. Currently Facebook is supported by in the near future support for MySpace will roll out as well as other platforms. Users interested in participating in the private beta can submit their details on the website.

  • http://www.mathewingram.com/work/2008/07/23/torontos-albert-lai-launches-kontagent/ Toronto’s Albert Lai launches Kontagent » mathewingram.com/work |

    […] entrepreneur Albert Lai moved on to a new project that he was fairly secretive about, but which has since been revealed to be Kontagent, a new analytics platform for social networks such as Facebook. From the […]

  • http://blabtech.blogspot.com techdude

    Looks somewhat like Google Analytics.

  • http://www.itdatabase.com Travis

    Timely business idea. I bet this company gets snapped up by Google or Nielsen w/ in 2 yrs.

  • http://www.techcrunch.com/2008/12/09/facebooks-fbfund-names-winners-of-225000-grants/ Facebook’s fbFund Names Winners of $225,000 Grant

    […] Kontagent – Kontagent offers a powerful analytics platform for Facebook developers, offering far more metrics than Facebook’s own backend does. Included metrics include demographic information like user gender, user engagement times, and A/B testing. For our preview coverage of the site, check out the TechCrunchIT post here. […]

  • http://www.ajulie.com/2009/01/11/social-network-application-viral-analytics-measurement/ Social Network Application Viral Analytics Measurement

    […] F­u­nd la­st f­a­ll. TechCr­u­nch cover­ed Ko­­ntage­nt a­ while ba­ck, with screen­­shots tha­t show the ty­p­e […]

  • http://xeoncross.com David

    They have a really nice admin area too – everything is so simple to navigate. If they do as well as I think they will I would say less than 2yrs for a buyout.

  • http://www.techcrunchit.com/2009/03/19/kontagent-now-offers-uber-analytics-for-iphone-and-web-applications-using-facebook-connect/ Kontagent Now Offers Uber Analytics For iPhone And Web Applications Using Facebook Connect

    […] tools for iPhone and web applications with Facebook Connect support. Kontagent’s application integrates tightly with platforms such as Facebook to offer widget and Facebook application developers a high […]

  • http://www.ajaxgirl.com/2009/03/19/kontagent-now-offers-uber-analytics-for-iphone-and-web-applications-using-facebook-connect/ Ajax Girl » Blog Archive » Kontagent Now Offers Uber Analytics For iPhone And Web Applications Using Facebook Connect

    […] tools for iPhone and web applications with Facebook Connect support. Kontagent’s application integrates tightly with platforms such as Facebook to offer widget and Facebook application developers a high […]

  • http://thetechnologysources.com/kontagent-now-offers-uber-analytics-for-iphone-and-web-applications-using-facebook-connect TheTechnologySources.com » Blog Archive » Kontagent Now Offers Uber Analytics For iPhone And Web Applications Using Facebook Connect

    […] tools for iPhone and web applications with Facebook Connect support. Kontagent’s application integrates tightly with platforms such as Facebook to offer widget and Facebook application developers a high […]

  • http://reviewsmanual.com/kontagent-now-offers-uber-analytics-for-iphone-and-web-applications-using-facebook-connect.html Kontagent Now Offers Uber Analytics For iPhone And Web Applications Using Facebook Connect | Reviews Manual

    […] tools for iPhone and scheme applications with Facebook Connect support. Kontagent’s covering integrates tightly with platforms such as Facebook to substance widget and Facebook covering developers a […]

  • http://jp.techcrunch.com/archives/20090319kontagent-now-offers-uber-analytics-for-iphone-and-web-applications-using-facebook-connect/ Kontagent、Facebook Connectを利用したiPhoneおよびウェブアプリケーション共通の分析ツールを提供開始

    […] 昨年のfbFund獲得社のひとつで、ソーシャル分析プラットフォームを提供するKontagentが、Facebook Connectを使ってiPhoneアプリケーションおよびウェブアプリケーションの測定を行うためのツールを発表した。Kontagentは、ウィジェットおよびFacebookのアプリケーション開発者が精細なデータを利用できるように、Facebookなどのプラットフォームと密接に統合するアプリケーションを提供している。今回発表したのはFacebook Connect iPhone + Webという無料ツールで、これを使ってKontagentの強力な分析プラットフォームを利用してデータを解析することができる。 […]

  • http://wisgon.crocozilla.com/tech-news/kontagent-now-offers-uber-analytics-for-iphone-and-web-applications-using-facebook-connect/ Kontagent Now Offers Uber Analytics For iPhone And Web Applications Using Facebook Connect News on wisgon.com

    […] a­pplica­t­ion­­ in­­t­eg­r­at­es t­ig­ht­l­y­ w­it­h pl­a­t­form­s such […]

  • http://www.thefaredge.com/?p=1367 The Far Edge » Blog Archive » Kontagent Now Offers Uber Analytics For iPhone And Web Applications Using Facebook Connect

    […] tools for iPhone and web applications with Facebook Connect support. Kontagent’s application integrates tightly with platforms such as Facebook to offer widget and Facebook application developers a high […]

  • Samsung

    Did these guys go under? Give us an update. Seems like most of the stupid ideas you guys blog first, never get heard from again.

  • http://www.kontagent.com Albert Lai

    @Samsung: Ummm… yeah, we’re alive and well. Thank you.

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    […] an fbFund winner and social analytics platform has raised $1 million from a number of angel investors, including Jameson Hsu, […]

  • http://brettmbell.com/?p=1416 Kontagent Raises $1 Million For Facebook Analytics Platform | BrettMBell.com

    […] an fbFund winner and social analytics platform has raised $1 million from a number of angel investors, including Jameson Hsu, […]

  • http://vc-list.com/?p=2945 Kontagent Raises $1 Million For Facebook Analytics Platform | Venture Capital & Angel Investors Lists News and Jobs

    […] an fbFund winner and social analytics platform has raised $1 million from a number of angel investors, including Jameson Hsu, […]

  • http://daily50.com/?p=452 Daily50.com » Kontagent Raises $1 Million For Facebook Analytics Platform

    […] an fbFund winner and social analytics platform has raised $1 million from a number of angel investors, including Jameson Hsu, […]

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    […] an fbFund winner and social analytics platform has raised $1 million from a number of angel investors, including Jameson Hsu, […]

  • http://wwwlijit.com/kontagent-raises-4-5-million-for-facebook-analytics-platform/ Kontagent Raises $4.5 Million For Facebook Analytics Platform | Technology

    […] a few months after the company raised million in funding, Kontagent, an fbFund winner and social analytics platform, has raised .5 million in new funding. We’ve confirmed the funding with […]

  • http://www.blacklink.me/tech/?p=167 blacklink-tech » Kontagent Raises $4.5 Million For Facebook Analytics Platform

    […] Only a few months after the company raised million in funding, Kontagent, an fbFund winner and social analytics platform, has raised .5 million in new funding. We’ve confirmed the funding with […]

  • http://whella.org/?p=665 Kontagent Raises $4.5 Million For Facebook Analytics Platform « Whella – Latest News on Wireless Topics

    […] a few months after the company raised $1 million in funding, Kontagent, an fbFund winner and social analytics platform, has raised $4.5 million in new funding. We’ve confirmed the funding with […]

  • http://gadgetfee.com/?p=1137 Kontagent Raises $1 Million For Facebook Analytics Platform « Gadget Fee

    […] an fbFund winner and social analytics platform has raised $1 million from a number of angel investors, including Jameson Hsu, […]

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    […] an fbFund winner and social analytics platform has raised $1 million from a number of angel investors, including Jameson Hsu, […]

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