NYTimes To Customize Headlines For LinkedIn Users

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The NYTimes and LinkedIn are announcing a partnership this evening that will bring tailored headlines in the NYTimes Business and Technology sections to users based on some of their profile information. The example the NYTimes uses: LinkedIn members who work in the energy sector will see Times stories that cover the energy business. Users can also share stories with other LinkedIn users (this feature adds LinkedIn to the list of other bookmarking services like Facebook, Mixx, etc.).

The targeted headline feature will highlight the five latest NYTimes stories relevant to the user’s profession or industry. It’s likely that LinkedIn is sharing revenue or paying a bounty to the NYTimes for the partnership, although the companies aren’t commenting on the financial part of the deal.

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