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Zumobi launches widget service for BlackBerry

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Microsoft spin-off Zumobi announced that its widget platform is now available for BlackBerrys. Zumobi is ad-supported and promises to enhance smartphone users experience “by providing easy access to small ‘bites’ of customized Web content” using widgets or what it calls “tiles.” Zumobi says it already has a “robust library” of tile topics for Windows Mobile users, and now BlackBerry users can get in on the fun too.

New tiles also include: NPR, AP Olympics report, Major League Baseball, Facebook and Twitter. Users can also create their own Zumobi tiles from just about any Web content with the new Tile Creation Wizard, available on Zumobi’s Web site.

The blog BlackBerry Cool has also said it will launch a branded Zumobi tile special for mobile devices.

“By adding BlackBerry as our second major mobile platform, Zumobi significantly expands our reach for brand and content partners. We’re thrilled to introduce Zumobi to Blackberry’s data-savvy users, and look forward to providing them with a highly-engaging mobile experience,” Ken Willner, vice president of Zumobi’s market development, said in a company statement.

Zumobi (www.zumobi.com), the innovative mobile widget company, today announced the launch of its application for BlackBerry devices. As the profile of Smartphone users expands to include more than just business users, Zumobi has developed its BlackBerry product to enhance the user experience by providing easy access to small “bites” of customized Web content via mobile device. The Zumobi platform, which is ad supported and gives a fully-branded experience to users, is an ideal medium for advertisers and content providers to directly reach consumers in an engaging and highly-targeted manner.

With an already robust library of widgets (Zumobi calls them “Tiles”) to entice users of Windows Mobile and BlackBerry with news, sports, weather, entertainment, games and more, Zumobi now offers even more new Tiles for users including NPR, AP Olympics report, Major League Baseball as well as social media sites Facebook and Twitter. Users can also create their own Zumobi mobile widgets from just about any Web content with the new Tile Creation Wizard now available on Zumobi’s website.

Popular industry weblog BlackBerry Cool will launch a branded Zumobi Tile to extend its brand to the mobile space. “BlackBerry Cool is the first choice for timely news, opinion and reviews of the BlackBerry space, delivered to an audience that expects updates when they are available,” said Douglas Soltys, editor-in-chief of Blackberry Cool. “Until now, there have been few options to do this successfully over mobile. With Zumobi available now on BlackBerry devices, we will be able to reach our audience directly with news that is important to them while they are on-the-go.”

The unique design of the Zumobi application provides the user direct access to what they want, when they want it, with cached content for quicker retrieval of fresh information. This puts content at their fingertips, and allows for a more engaging and immersive experience for brands. In the new age of mobile marketing, this direct contact with consumers is ideal for brands looking to deliver products and services that are tailored to a specific audience.

“By adding BlackBerry as our second major mobile platform, Zumobi significantly expands our reach for brand and content partners. We’re thrilled to introduce Zumobi to Blackberry’s data-savvy users, and look forward to providing them with a highly-engaging mobile experience,” said Ken Willner, vice president of Market Development.

This announcement follows closely on the heels of the release of an updated application for Windows Mobile announced in June. For a tour of the Zumobi mobile widget platform or to download the mobile widget platform for Windows Mobile and BlackBerry, please visit http://www.zumobi.com or get.zumobi.com on the mobile Web.

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