New face recognition system helps stores to identify VIP customers

Friday, July 18th, 2008

Dr. Serkan Toto is an independent consultant and advisor focusing on Japan’s web, mobile and social gaming industries. Based in Tokyo, he works together with financial institutions and startups worldwide. Serkan has been the Japan contributor for TechCrunch.com since 2008. He is sept-lingual, holds an MBA and is a PhD in economics. → Learn More

Tokyo-based Tech security system provider Shiba Denshi Systems [JP] developed a technology that enables store employees to identify and systematically address “important” customers in a quicker way.

First, video cameras installed at the store entrance capture the faces of customers coming in. The information is then forwarded to a data base of profiles that stores must in create in advance. Data about customers can include photos, buying patterns, preferences etc.

If there is a match, Shiba’s system will display the customer’s complete profile. Store employees then also know when the particular customer visited last time and what was purchased. As many as five shopaholics can be identified simultaneously, even when walking.

The face recognition system is priced at $28,000.

Via Nikkei [Registration required, paid subscription]

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