New face recognition system helps stores to identify VIP customers

Friday, July 18th, 2008

Dr. Serkan Toto currently works as the first and only Asia-based writer for the TechCrunch network, mainly covering Japan-related technology and web companies for TechCrunch, CrunchGear and MobileCrunch. Serkan also works full-time as an independent web and mobile industry consultant with a focus on the Japanese market. He is sept-lingual, holds an MBA and is a PhD in economics. Serkan... → Learn More

Tokyo-based Tech security system provider Shiba Denshi Systems [JP] developed a technology that enables store employees to identify and systematically address “important” customers in a quicker way.

First, video cameras installed at the store entrance capture the faces of customers coming in. The information is then forwarded to a data base of profiles that stores must in create in advance. Data about customers can include photos, buying patterns, preferences etc.

If there is a match, Shiba’s system will display the customer’s complete profile. Store employees then also know when the particular customer visited last time and what was purchased. As many as five shopaholics can be identified simultaneously, even when walking.

The face recognition system is priced at $28,000.

Via Nikkei [Registration required, paid subscription]

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