If you’ve been paying attention to our E3 coverage you’ll have noticed that most of the trailers we posted show actual in-game scenes along with perhaps something more compelling than still images of men in gas masks and Duke Nukem’s animated box art.

If you’ve been following the Duke Nukem saga you’ll remember that the original game came out eleven years ago and a follow-up, Duke Nukem Forever has been “coming soon” ever since. For Apogee to promise some sort of mobile game pack and have no screens or even renders available insane. Ah well, Duke Nukem Forever be out soon, so there’s nothing to worry about.

Bonus: Here is what I was thinking while I watched it. I feel your experience may be similar.

00:00 – 00:30 – Oh, cool. Duke Nukem. Cool music. I remember that game.
00:31 – 01:24 – Wow. Three titles. That looks cool.
01:25 – 02:10 – So it’s a trilogy. I get it. Who are those gas mask guys?
02:11 – 02:54 – What the hell is going on here? Why are they saying it’s a trilogy again?
02:55 – 04:00 – Seriously. Is that the best they could do? That’s their trailer? Apogee sucks.

There you have it: from vague interest to hatred in four minutes. That, my friends, is what you call marketing.

via BBG