For the upcoming X Games 14, July 31 through August 3, ESPN and MediaFlo USA have teamed up to bring coverage of the games to AT&T and Verizon Wireless subscribers.
EXPN fired up coverage yesterday, July 16 and will run until August 8. Accessible to subscribers of AT&T Mobile TV and V CAST Mobile TV, it will air a combined 31 hours of live coverage during the event. You’ll be able to follow the hype before and after the actual event, with “Best of the X Games” programming. Replays and analysis of previous X Games will lead up to highlights of X Games 14.
The X Games achieved instant popularity since Day One and will surely continue to draw in partnerships and marketing opportunities.