Muzu TV turns artists into ad-men

Tuesday, July 15th, 2008

Mike Butcher is a journalist, broadcaster and commentator. He is firstly editor of TechCrunch Europe, but has also co-founded TechHub.com and Coadec.com in Europe as ventures to support the tech startup eco-system. A long time journalist, Mike has written for UK national newspapers and magazines including The Financial Times, The Guardian, The Times, The Daily Telegraph and The New Statesman.... → Learn More

Muzu TV, one of the companies that demo’d at our recent TechCrunch Meetup in Dublin, has emerged with $8 million dollars in VC with another take on music videos: advertising supported.

It’s built up a library of music related video content (documentaries, TV shows, interviews, tutorials etc) and signed deals with 200 labels, one of which is Sony BMG which has a global artist roster including The Ting Tings, Foo Fighters, Kylie, Justin Timberlake, Beyonce and MGMT.

This is an ad-supported streaming music video site which enables artists, labels, festivals, venues, fans and any other music content owner to broadcast their music TV on the web, “legally” and at no cost. The legal aspect is key – the player is designed to protect copyright holders buy giving the artist control and allowing it to earn revenue from adverts in the video player.

Read the rest of this entry on TechCrunch UK & Ireland

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