Muzu TV turns artists into ad-men

Mike Butcher

Mike Butcher is the European Editor for TechCrunch. A former grunge rock drummer, he became a long time journalist, and has since written for UK national newspapers and magazines including The Financial Times, The Guardian, The Times, The Daily Telegraph and The New Statesman. Mike is also a co-founder and shareholder of TechHub, a co-working space/service/community with several locations... → Learn More

Tuesday, July 15th, 2008

Muzu TV, one of the companies that demo’d at our recent TechCrunch Meetup in Dublin, has emerged with $8 million dollars in VC with another take on music videos: advertising supported.

It’s built up a library of music related video content (documentaries, TV shows, interviews, tutorials etc) and signed deals with 200 labels, one of which is Sony BMG which has a global artist roster including The Ting Tings, Foo Fighters, Kylie, Justin Timberlake, Beyonce and MGMT.

This is an ad-supported streaming music video site which enables artists, labels, festivals, venues, fans and any other music content owner to broadcast their music TV on the web, “legally” and at no cost. The legal aspect is key – the player is designed to protect copyright holders buy giving the artist control and allowing it to earn revenue from adverts in the video player.

Read the rest of this entry on TechCrunch UK & Ireland

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