Kindle 2.0 Coming Around October 2008

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An insider let slip that two new Amazon Kindle models will hit stores this holiday season, with the first coming as early as October.

The first is an updated version with the same sized screen, a smaller form factor, and an improved interface. The source told us that Amazon has “skipped three or four generations,” comparing the old Kindle to the 1st gen iPod and the new version to something like the sexy iPod Mini.

The second new model, which is shaped like an 8 1/2 x 11-inch piece of paper, is considerably bigger than the current model and should be available next year.

Both models should come in multiple colors and may be aimed at younger readers.

The original Kindle, which launched last November, has been widely regarded as a success, though Amazon has curiously refused to release any numbers related to its sales figures. In May, Citigroup Analyst Mark Mahaney estimated that Amazon may sell $750 Million in Kindles by 2010. The same report also guessed that Amazon has only sold between 10,000 and 30,000 Kindles to date, suggesting that it may display the same exponential growth seen by the iPod during its climb from 129,000 units sold in its first quarter to worldwide dominance, with over 100 million sold.

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