Not iPhone: Sony says "no" to price cuts for the Playstation 3

Friday, July 11th, 2008

Dr. Serkan Toto currently works as the first and only Asia-based writer for the TechCrunch network, mainly covering Japan-related technology and web companies for TechCrunch, CrunchGear and MobileCrunch. Serkan also works full-time as an independent web and mobile industry consultant with a focus on the Japanese market. He is sept-lingual, holds an MBA and is a PhD in economics. Serkan... → Learn More


It seems the Playstation 3 will not get cheaper anytime soon. Sony’s Chief Financial Officer Nobuyuki Oneda said today in Singapore the company will not reduce the price of the console for the foreseeable future.

According to Oneda, Sony currently tries to improve profitability of its gaming business by lowering production costs for the Playstation 3. Apparently, the company also expects higher software sales.

Oneda’s remarks follow a $50 price drop for the Xbox 360 in the USA, which is expected for July 14.

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