The first videos of TAG Heuer's Meridiist phone

Wednesday, July 9th, 2008

Biggs is the editor of TechCrunch Gadgets. Biggs has written for the New York Times, InSync, USA Weekend, Popular Mechanics, Popular Science, Money and a number of other outlets on technology and wristwatches. He is the former editor-in-chief of Gizmodo.com and lives in Bay Ridge, Brooklyn. You can Tweet him here and G+ him here. Email him directly at john@techcrunch.com. → Learn More

I originally thought they were moving away from the “phone” idea and creating more of a formal pocket watch, but I was wrong. What we see here is some of the first footage from TAG’s Meridiist phone line which is now available for “reservation”. I don’t suspect anyone but oligarchs and the odd will pick this thing up, but the luxury phone game is going to heat up once luxury manufacturers put their money behind high design a la the Prada phone.

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