Apple capitulating on revenue sharing to get iPhone into China

Saturday, June 28th, 2008

Devin Coldewey is a Seattle-based writer and photographer. He has written for the TechCrunch network since 2007. Some posts he’d like you to read: The Dangers of Externalizing Knowledge | Generation i | Surveillant Society | Choose Two | Frame Wars | The User’s Manifesto | Our Great Sin His personal website is coldewey.cc. → Learn More

Bad news for Apple. Although a deal with China Mobile to get the iPhone available to the biggest untapped mobile market in the world will be nice, their margins are going to be as thin as the skin on their teeth. China Mobile spokesperson Rainie Lei:

“Apple is no longer insisting on a revenue-sharing policy, so the biggest hurdle for China Mobile to bring in the iPhone has been cleared”

Uh-ohs! Without a few bucks a month from the subscriptions, Apple is going to be hurting for profits over there. It’s going to suck up their production and they’re going to get very little in return — aside from the considerable fact that they’ll be a major brand in China. It’s a risky venture, but when the alternative is another phonemaker getting the contract, it may be the lesser of two evils.

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