• Piggy bank for sugar mamas unveiled

    Serkan Toto

    Dr. Serkan Toto is an independent consultant and advisor focusing on Japan’s web, mobile and social gaming industries. Based in Tokyo, he works together with financial institutions and startups worldwide. Serkan has been the Japan contributor for TechCrunch.com since 2008. He is sept-lingual, holds an MBA and is a PhD in economics. → Learn More

    Monday, June 23rd, 2008


    Bandai plans to release a piggy bank with a sugar mama theme in Japan starting September 6th. The Ikemenbanku (handsome man savings box) [JP] features an LCD screen displaying up to 5 different male characters:
    - old, wise man
    - athletic and young boy
    - nice schoolboy
    - cool model
    - funny comedian


    Each time the player deposits a 500 yen coin, a voice coming out of the savings box rewards the saver with a special message. Compliments include “I love you”, “You really got prettier lately” and “You are the best”. But ignoring the handsome men for 5 days will result in them leaving you with nothing but a farewell letter. The aim is to collect 50,000 Yen ($460) to be finally able to win the man’s heart and watch a happy ending.

    The piggy bank will be available in white (“pure love” version) and pink (“happy love” version) for $46. Targeting Japanese women in their 20s and 30s, the company plans to sell 100,000 units in the first year.

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