Nokia's new direction in the entertainment business

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TechCrunching The Enterprise: TechCrunchIT

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Meet the new Nokia, completely different from the old Nokia.

Well, that’s what its executive vice president for entertainment and communities wants you to think. See, while Nokia is content creating genuinely good cellphones, some inside the company think it’s time to move in a different direction, namely entertainment. Hence, services like Ovi and deals with records labels. No one ever went broke marketing base, silly entertainment to the everyday Joe.

Most interesting is where Nokia sees its efforts going in the future. From your cellphone, you’d be able to order movie tickets, rent a hotel room, and post photos to Facebook, all from a central hub and with the push of a single button. Sounds neat.

At least Nokia’s trying something new, and not clinging onto the Old Ways like some companies and organizations seem to do.

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