Meet Buzz Buzz Doggy, Japan's newest disgusting toy

Serkan Toto

Dr. Serkan Toto is an independent consultant and advisor focusing on Japan’s web, mobile and social gaming industries. Based in Tokyo, he works together with financial institutions and startups worldwide. Serkan has been the Japan contributor for TechCrunch.com since 2008. He is sept-lingual, holds an MBA and is a PhD in economics. → Learn More

Thursday, June 19th, 2008

Japanese toymaker Mega House announced [JP] they are planning to offer a very special kind of electronic toy beginning August 2nd. The Biri Biri Kaze Hiki Wanko (which translates to “Buzz Buzz Doggy that caught a cold”) will be available only in Japan for $35, for example at Amazon Japan [JP].

In order to play the game, you first have to fill the dog’s head with green slime that has some plastic germs and bacteria in it. The slime then slowly drops down from the upper jaw onto the dog’s tongue. Players must try to carefully pick out the bacteria by using a pair of metallic tweezers. If they touch the slime, they will be punished with an electric shock.

The official tagline for the product is: “It is a little disgusting but just try it! You will love it!” Mega House plans to sell 100,000 of their toys by the end of this year. The main target group are children aged 5 and up and families.

Via Cscout

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