Mochi Media, a company that helps developers monetize their Flash games, has closed a $10 million Series B funding round. The round was led by Shasta Ventures with additional funding from Accel Partners, a previous investor.
Mochi Media’s flagship product is MochiAds, an advertising platform that allows Flash developers to embed ads into their games. Instead of placing ads on their webpages, developers can embed them within the Flash files themselves, which means they still get paid when they game goes viral and is placed on other sites.
Mochi Media closed its Series A Round of $4 million last March. The company has been able to establish itself in the gaming space, but faces a constant threat from advertisers in the Flash movie space, who could easily shift their focus to gaming.